When you are doing search engine optimization techniques on your website, there’s a rule you don’t target more than one keyword per page. You get all your list of terms down first. We do this on a spreadsheet, we use Google Docs and we’ll do our keyphrase analysis. We find a complete bunch of keywords that we identify up the top. The ones that are up the top are usually the keywords that we finish up optimising for what we call first tier pages, anything that’s one click away from the index page.
So the index page we go for the most assertive phrase. We’ll go after, if we could wave that wizardry wand, we probably wish to rank for printing if we were working for a print management corporation. So we’ll optimise the page for Melbourne printing services, that will go for the home page and that way we are able to slowly chunk it down. Then for the first tier, anything one click away from the default page, that may be the second series of keywords that we list beneath the primary.
Then beneath that, my other keyphrase analysis I identify all of the other keywords. Now where do those keywords finish up? They will ultimately end up in things like blog content as we are building content over time and adding content. I possess a keyword list. When we make a series of YouTube videos, we’ll ensure that those keywords are in the right places when we upload to YouTube and that kind of thing. So that’s the real deal that you will need to do.
First is think about your target market. What is it that they are going to be hunting for and what is it that the client is offering? Go to the Google free keyword tool, pick out the most highly competitive goods and services. Then when you do that, add geographic modifiers on. Then we begin to do what’s called on page optimization. A few people can spend a life-time studying SEO campaign and getting those tiny minor complex details. But just concentrate on the most significant 80 %. You can spend that extra time to learn that additional twenty percent but it is only when you’re operating in truly complex markets.
Truly what you need is to appreciate on site optimization and off page optimization. On site optimization, after you pick your keyword is ensuring that the keyword is on the right places. There are obviously separate pages underneath your website. You might have your testimonials page, your contact page, your services page, whatever, they’re all those different pages. Then maybe the last one you’ll put as your blog. So the last one has got a whole lot of sub pages underneath where there are the articles.
So we take our keyword and we want to put the keyword on each of these pages. Google wants to know when it comes to our website, it needs to say, oh, this page is about xyz. This page is about printing services Melbourne. Here’s where a lot of enterprises go screwy when it comes to search engine optimization techniques. We did a little bit of an analysis of some websites. One of the big mistakes folk are doing, is they are having the same title tag on each single page. So each page the title tag is the title of the page. You might find the SEO Method 2.0 review helpful if you want to understand proper site optimization more.
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